Lifelock Founder a Shady Identity Thief?: “The Phoenix New Times has published an investigative piece showing that Robert J. Maynard, Jr., one of the founders of Lifelock, a company offering a service to protect people from identity theft, is himself a suspected identity thief who may have stolen his own father’s identity, has a troubled financial past (including at least two bankruptcies), and was jailed in 2003 for defaulting on a $16,000 Las Vegas casino loan — an incident that the New Times says Maynard has lied about repeatedly to customers and reporters.
I wrote about Lifelock last year after learning about it at the RSA Security Conference. The company’s CEO, Todd Davis, is famous for giving out his Social Security number on TV because he feels so confident that Lifelock can protect him from becoming a victim of identity theft. It’s an effective campaign. The company claims 150,000 have bought the line and its service. For $100 a year the company says it helps customers monitor their accounts with the three credit-reporting bureaus and offers a $1 million guarantee to cover losses if any of its customers become a victim of credit or identity theft.”
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