At E3, Insiders Thrive as Booth Babes Go Extinct

: Photo: Jim Merithew/Wired.com

LOS ANGELES — The videogame industry struts its stuff each year at E3, but the party is decidedly more intimate than it used to be.

Formerly known as the Electronic Entertainment Expo, the annual conference now dubbed the E3 Media & Business Summit has evolved from a public event that drew tens of thousands of gamers to an invitation-only dog-and-pony show for videogame journalists and industry insiders. Unlike the old days, this year’s E3 at the Los Angeles Convention Center is short on booth babes and swag.

Still, heavy hitters like Microsoft, Nintendo and Sony pulled out all the stops as they tried to pique journalists’ interests. Here’s a peek behind the scenes at the event, which ends Thursday.

Left: Gunnar Johannson of Swedish gamemaker Grin takes a call Wednesday from his mother in Sweden. She had not heard from him in a couple of days and wanted to make […]

Original post by Jim Merithew

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