The latest addition to NYC’s Chelsea Market is the Ronnybrook Milk Bar featuring
Ronnybrook Farm’s line of milk, yogurt, cheese and ice cream incorporated into seasonal breakfast and lunch menus. Team CH stopped by this morning for some Moocachinos and Eggs-in-a-hole, and spoke to purveyor Mark Sarosi about his foray into brand extension, the possibility of bringing Ronnybrook to the airport and lactose intolerance.
The Ronnybrook Milk Bar seems like a unique example of brand extension. Can you tell us a little bit about the idea and how you came to it?My family has known the Osofsky family, the family that owns Ronnybrook Dairy, for about 15 years. We would visit the farm a lot in the summertime. I’d sometimes go work at their stand at the Greenmarket in Union Square and also in their old Chelsea Market store. I always had an attraction to the brand and realized how […]
Original post by Ami Kealoha
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